Thursday, July 23, 2015

Indian Tourism

Making Incredible India logo mandatory in all Taxis, Tourist buses, State transport buses, etc,. For more visibility. Include website in that and toll free all India/Global number supported with strong backend team and BPO team with better IT infrastructure. Airport taxis should compulsorily have logos.

World Media channels like Fox News, BBC News, CNN, China TV channels, Bloomberg must be targeted for ads in primetime for each country for incredible India ads. We must make sure the ads appear in both local versions and international versions of major channels of each country for public and hotel stays. The ads can be of 5 varieties for each region of India instead of one single ad showing the diversity of the country and Air India and Railways must also come up with ads and Indian aicrafts should also put ads in tv channels ending with Incredible India logo.

Indian airports to have more flights to abroad and foreigners to India must be checked.

Departures at airport tourists must be asked for suggestions on improvements and difficulties faced in India by surveys taken with tablet after immigration and those waiting for boarding flights on interest. Target foreigners for feedback  and give hi-speed wifi coupon on completion of survey or small token gift.

Chinese guides in India are very less. All Asian countries are booming in tourism due to travel by Chinese as their lifestyle has improve significantly. So we must target bringing Chinese tourists easily. Hong Kong provides visa on arrival for 10 days similarly we must provide for all on arrival on verifying passport and place of stay if possible to provide and return tickets.

Tourists visiting India must be made available SIM cards at arrival gates and hotels or on delivery to them to their hotels on showing passport or getting scanned or photographed. BSNL must setup offices at all airports where more tourists visit India. All Indian mobile companies should allow recharges in dollars for mobile recharges in online websites. 3G with good download limit will help them easily access internet in India when travelling.

Setting up a global food chain brand by IRCTC to setup food shops across the world to promote Indian food at best rate to cover both Indian and global population on the cuisines. Already many Indian outlets are there but IRCTC and govt has not capitalised to gain revenue from same. Indian food chains must grow like KFC, McDonalds across globe so call all Indian hotels which have setup hotels abroad for suggestions to setup more abroad to get foreign exchange revenue. There will be demand for Indian food and Indian rice and agri products. For example Saravana Bhavan or Rajdhani hotel must setup more global operations based on highly visited places by Indians and highest tourist crowd globally in each country to get a feel of Indian food for all. Special tax breaks to these hotels to setup hotels abroad must be provided. KFC and MCD earn so much Forex by setting up global operations. Please ask finance and other team to work on same.

Indian Saree and Chudhidhar dresses or Dhoti are admired by all over the world and Chinese like the dress. Hence Indian handloom and state handloom with centre help should form unified agency to procure and sell outside India. The shops should have youtube videos or specific videos on how to wear sarees and promote Indian dresses abroad. Currently Chinese have less saree shops. If setup and tested the Indian textile brands will grow. When my mom wore saree many foreigners clicked photo with her due to the uniqueness of the dress.

Foreigners avoid India due to lot of security concern for women. All Hotels and tourist buses must be provided private security to protect For Foreigners visiting India, hotels must be made responsible for providing security and they can add the little cost in their hotel stay internally. If any foreigner fears then it will be bad.

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