Thursday, June 25, 2015

Revamp BSNL Broadband & BSNL 3G Mobile – Increase Download Limit to highest in market regularly

  • Increase download limit and speed to highest in the market regularly in 3 months interval for each price range on comparison with other operators like ACT broadband, MTS, Airtel, etc,.. When download limit increased to 25GB by default to all plans and from there on for all other services based on price, public will tend to complain less about the service problems and enjoy the speed. BSNL is in breaking point of loosing many customers in urban areas were public move quickly to service provider who gives more download limit at low cost. It is going to be tough but you are in loss so no other way to compete and retain existing consumes who are being poached by others by grand offers in broadband and 3G.
  • There should be no broadband plans which have download limits less than 25GB. It is a massive number but see response always aim for higher speed. Korea, China and US have upgraded their broadband to such high standards leading to high growth and research and faster completion of all tasks. Since speed is less public tend to spend most of the time in Facebook and WhatsApp most of the time and don’t think of anything else. If speed increased they can do all things at great speed and go to next goal
  • Speed post download limit completion if increased to highest in market will also benefit. 1Mbps will be a milestone or basic post download limit speed for all consumers in all plans but I hate 512kbps after download limit completion in unlimited plans or any plan for that matter. 
  • Many bachelors who stay together will use broadband heavily as they can share the broadband cost hence BSNL must increase download limit and speed compared to all operators to gain market. Since Reliance Jio is also going to launch BSNL has the threat of loosing many customers so must act quickly to revamp and scale up download limit and speed. Many broadband operators charge less than 1200 but give more than 75GB DL.
  • Please remove installation charges in broadband, modem installation and activation, landline installation permanently all this wont give major revenue to BSNL in long run and consumes on fear of high charges initially. Public avoid broadband in rural and towns and other district capitals due to these charges primarily.
  • BSNL 3G should also be highest in the market with highest download limit for 30 days pack. Currently all operators have 3G packs for 20 days or less than 30 days only so as to capitalise on the users by making them to pay for the remaining days of the month so overall they gain around 2 months every year instead of just 12 payments. Public are already unhappy with other operators for these charges but BSNL if launches effective 30 days 3G or 4G packs with highest download limit say 1GB at less than Rs. 100, 2GB at 120, 3GB at 150, 4GB at 175 many will use BSNL mobile sim for at least 3G and 4G since all customers nowadays have dual sims one for call and other for 3G so BSNL can capitalise on the vast network and low usage of 3G by its consumers.
  • BSNL is yet to upgrade its existing connections to fibre optic connections from cable mode. Since cable mode leads to all lines attached to lamppost and running across roads in open which looks very absurd. In foreign countries no wires or lines are visible outside. The BSNL should move all connections to underground and fibre if laid will help to prevent disturbance due to rain. If fibre optics connection is given then you need not worry about service also since connection will be stable and underground connection cannot be disturbed by anyone. Even in metros BSNL is yet to start fibre connections to all.
  • Many users who took BSNL EVDO were not happy since due to poor quality of signal. Please try to improve signals In all areas or provide 3G dongle in free replacement to all users to improve usage of BSNL network in dongle category of BSNL 3G. BSNL must in turn ask for a tender to resell all dongles returned for EVDO and avoid selling them due to signal issues.
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  • BSNL has to revamp its marketing and outreach through google ads and other online ads with help of google as it will cost less and more reach since online ads are location specific and well targeted and low cost and only hits are counted. BSNL must sponsor any sport unique to reach market. BSNL must use all its building for ads in effective manner. BSNL ads in TV are rare and not of good quality if one or 2 ads if publicised will give good reach after customer feedback on which is the best ads. Use the AD company which did for BEE for energy saving they were superb. Referral of broadband connection should give incentive or cashback in bill will promote more customers joining through BSNL website using mobile and email id of friends and through Facebook and twitter and online banner ads and all possible online ads procedures.

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